Why have music videos?
o To promote the star.
o To win awards.
o To send a message.
o To create hype around the arist or a new album.
o To put a voice to the person.
o Make money – Commercialisation, Product Placement.
o To make the song more visual.
o Explosure.
o Viral Marketing.
The purpose of music videos...
o Promotes the single amd, normally, an album.
o Sets the ‘meanings’ of a song by the use of images.
o Creates, adapts or feeds into ‘Star Image’.
Elements Of Music Video:
o Performance
o Narrative
o Concept
- Thematic
- Symbolic
Try and apply these ideas to some music vidoes you like and think about how you could try to do similar or different things in your own work
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