Brain Storming

Copy of Music Video Ideas on Prezi

 You can also follow the link here: http://prezi.com/ams8sedgsuk9/music-video-ideas/

Concept Based Music Video and Textual Analysis

Concept based music videos tend to have no storyline, they are generally a random concept and sometimes tends to not tie in with the band or theme of the song at all.

This is a style of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilise a particular editing or filming technique. It’s not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible and reveal more about the artist. 

Diane Birch - Valentino

This video is a concept music video based around a projector and the different life within. The camera is constantly in the same position although normally this would not make an interesting music video in the case it does, they don't need a range of shots to make this video unique and stand out because it does it on it's own. The lighting is enhanced but at the same is still very natural and doesn't make the music video seem too staged and set up. The use of mise en scene within this video is very important though, they use of costume is very important. The factor of her starting in a red coast and ending back in the red coat at the end of the video is important because it creates the image that it was in fact an imaginary world and its not real. Also clothing plays an important part as she goes into the screen she changes clothing from outdoor clothing to instantly taking her coat of which shows a great transition when editing. Another important part is the props used - they clearly have the set in which everything is in it but when they put the projector up the set stays the same just making it a real life imagination. They props of the frames plays an important as well as the keyboard - one minute she will be on the outside of the screen holding an imaginary object but when she enters the imaginary world it comes to life when she is holding the keyboard. The frame also plays an important part as when she holds it she appears to be an ultra ego - the villain. The grammar phone initially starts the music although it actually wouldn't be playing through it, this makes the video seem more life like within with objects that are used. 


Through the editing stage they have added words which appear over the screen as well as drawing which creates the aspect that it is constructed. They also match the lyrics to what she is doing or they will plainly just write them on the screen. for example 'throwing daisies in the air' they draw cartoon daises then pretends to throw they. Another one is 'My tears don't show' this is written on the screen as she says it.


I like the idea of using the green screen within the frame and making another face over the top of my characters face making the video fun and different. 

Goodwin's Theory.

Here I have found a great presentation of the internet to help me when analyzing music videos. It is Goodwin's theory and his 7 ideas written down with examples.

Goodwin's Theory of Music Videos on Prezi

My Target Audience

My target audience is around the age of 15 to 22 however you will always find a few anomalies where people older than 22 will like the artist so therefore I can't make my music video too limited to its appeal. I have made a target audience poster in which I believe whom my target audience are and what they would be interested in and are people in which my product would be aimed at.

This is the overall look of my target audience I have include several picture of many things that my audience would like and do. 

I have included pictures of friendship groups that are likely to be fans together and go to gigs and concerts together to see artists. There are also a few pictures of Paolo Nutini himself that features him at festivals in which my target audience would be likely to see him there. 

I have also included pictures of another band 'Two Door Cinema Club' which they are likely to be into.

I have included pictures taken from films like Harry Potter which where around in the time of my audience's generation when growing up. This would be a popular film for them to see and they would have likely seen all Harry Potter films. 

There are also pictures of Ian Somerhalder featuring in TV series like Lost and The Vampire Diaries in which I think my audience would watch so therefore I included a character that they would like.

I have also included some popular art which I think my audience would enjoy. They are different pieces of art that they are likely to buy and hang on their walls.

I think my audience would be up to date with technology therefore I felt it necessary to include some of the latest gadgets for example touch screen phones and new laptops. 

I have also featured characters from inbetweeners as I feel that my audience would be in the hit TV shows and this show is really aimed at their age as it features characters of their age and scenarios that teenagers would often be in. It is a comedy so therefore it appeals to the fun side of my audience.

I could also imagine my audience to not only be into music and listen to it but I feel they are more likely to create music themselves and therefore I have included guitars so show that they can make their own music although they may be influenced by Paolo Nutini.

I thought that my audience would be fashion orientated so therefore I found it necessary that I used recent fashion trends and fashion icons for example the Olsen twins, Beyonce and Rihanna that our audience would be interested in, admire and inspire to be. They may also like the artists music themselves.

Ancillary Texts

Digipaks

What you would expect to see in a digipak?

• The name of the artist
• The name of the album
• A track listing
• The record label
• Pictures of the artist/band
• CD logo
• The price
• A website link
• Credit
• Recording information
• DVD logo
• Barcode
• Who sings the songs

Paolo Nutini's Album Art

Paolo Nutini clearly sticks to the same colours when creating a digipak. So therefore you would carry out using these colours as they are representative of him.

Coldplay's Album Art

I like the album art for cold play, I love the colours used as they stand out and are fun and make a interesting cover that is very attractive.  

Marina and the Diamonds

All the digipaks released by Marina and the Diamonds are very cohesive and feature her as an artist with patterned backgrounds and it features the same writing throughout them all. If I were to do one of her songs and create a digipak then it would be necessary that I stick to this theme.

Websites

• Band logo's at the top and they appear large
• Links to pages on the website for example home, about/bio, gigs, videos, photos/gallery, merchandise store, forum
• Main feature or video clip
• The home page would be predominately catered around a new single/album
• The use of still advertisement, videos and links
• The key is the home page which need to be simple and eye catching so dans are not swapped with information
• Easy to navigate
• Strong design that might be minimalistic

Paolo Nutini's Website

The artists website clearly shows the link between the artwork used and the album art of his most recent album Sunny Side Up. It shows easy links between pages on the side bar which are clearly visible. It also is coherent with the style of writing used when illustrating his name they use the same style font but play around with the use of colours.

Coldplay's Website

Coldplays website is representative of their new album. It features links to everything and it has been made user friendly. It has recent music videos as the main feature which you can see - this helps promote their new single.

Marina and the diamonds

Marina and the diamonds clearly is promoting her new album that is coming out in 2012. The colours are representative of her new song released 'radioactive' which features similar colours and her EP features the same backgrond. It also promotes her videos like every artists website should.

Magazine Adverts

• They get the customers attention
• The use of colour
• Make it easy for the customer to reach and order the product

Coldplay's magazine advert for Mylo Xyloto 

Coldplay's magazine advert is also coherent with the digipak and the website - it features the albums name, album title and dates. It's main purpose it to attract attention in which it does with the use of bright colours and interesting use of artwork.

Marina and the diamonds

Marina and the diamonds magazine advert features the artwork taken from her first album with the same writing always used.

Preliminary Task

Why does love do this to me? 

I think we worked well and especially I think the chair scene where there are multiple shots of our actress went well. However we did not have enough footage to finish the entire video so therefore we were limited to the amount of locations and variations of shots we had in the video.

My Audience Survey and What I Found Out

 1. What age bracket are you in?


By asking this question I can work out an age group in which I will be aiming my media product out. By finding this out I can look who to aim my ancillary tasks at.

By looking at the data I have collected I can see I've mainly aimed my questionnaire at 17 to 19 year olds which could effect my data as I have not given a representitive figure for all age groups. I tried to get opinions of all ages although I did not succeed in doing it fairly. Although I do believe my media product will be aimed at a younger generation from 16 to 22 year olds.



2. What gender are you?

By asking this question I can figure out what gender I can aim my product at.

I can see from the data that I have mainly asked an even amount of people when questioning them.

3. What genre of music do you like? (Multiple Choice)

By asking this question I can see what types of genre are favoured and what genre is more preferred therefore helping me base my decision for my genre of music for my video.

I can see half of the pie chart is favoured by rop and rock. With my preferred artist being Paolo Nutini this to me has supported my decision to do a song from this artist because he sings songs from this genre,

4. What are your favourite kind of music video's?

By asking this question it allows me to consider what type of music video I should base my video around.

All three kinds of music video seem popular so therefore I may mix up my themes and have two I like the idea of having a concept video however I think this could be hard to produce. I also like the idea of a narrative video playing along to a story and this also seems favoured by the people I ask fro my questionnaire but I would also play some performance based shots within playing up to the camera.

5. What is your favourite music video and why?


Here are a few examples of what people said were their favourites.



















6. Where do you get your music from?

By asking this question I can see who where people buy media products and where I would aim my products.

I can see buying online is very popular so therefore if I were producing music, I am more likely to try and sell it online by Itunes, Spotify and Google Music.

7. Do you prefer music videos that are lyrically relevant or abstract?

I can see from my questionnaire that people prefer relevant lyrics so therefore matching what people do in lyrics when they sing it.


8. What do you expect to see in music videos?

The main response from this is women portrayed as sex symbols, I am going to break this and stick to an interesting theme.


9. Do you think females are portrayed in a positive way in music video's? And why?

People said that females aren't portrayed positively, I can see this has changed from the early years of music video where females like Joan Jett where portrayed as strong individuals.


10. What aspects of music videos do you like and what makes them interesting?

People said that they liked the idea of concept music videos that are different from the rest and break the norms and conventions which make they more interesting.


11. What do you prefer?

I can see from the questionnaire that people prefer energic, fast paced music. So therefore I will do a fast song in which I will have fast pace editing to go with this.

12. Do you like the artist, Paolo Nutini, or any of his songs?

I can see people like the artist Paolo Nutini, which means that people will like his songs in order for me to make one into a music video.

13. What do you feel when you listen to his song, New Shoes?

People said they liked this song but I also found out that people also really liked his song Jenny don't be hasty so therefore I will consider using this song for my music video.


14. What colours do you prefer?

By asking this question I can find out what colours people prefer so therefore by finding this out I can see what colours I should use in my music video. People predered bright vivid colours so therefore I will use them in my video, in which bright, vivid colours will attract the audiences attentsion.

15. What fashion style do you prefer?

I can see that people prefer a casual style of clothing not going over the top so therefore I will try and stick to this. Although I like the idea of the postmodern approach to the changing of the modern world.

Director Study

Jake Nava

Director Study

Final Cut Express Skills

I have been working on my final cut skills in order to progress and continue to use final cut express and feel confident when using it to create my music video. I therefore researched into using skills within final cut express in order to make my music video more advanced. I looked into using colour correction to add different colours into frames and correcting colours within the frame that don't look quite right.

Final Cut Express; colour correction

View more presentations from OliviaPeters29

In addition to my own knowledge on colour correction, I have researched and looked at tutorials online and found a few good ones that are helpful.

Lyrics to Paolo Nutini Music Video

New Shoes - Music Video Option 1

Woke up cold one Tuesday,
I'm looking tired and feeling quite sick,
I felt like there was something missing in my day to day life,
So I quickly opened the wardrobe,
Pulled out some jeans and a T-Shirt that seemed clean,
Topped it off with a pair of old shoes,
That were ripped around the seams,
And I thought these shoes just don't suit me.

[CHORUS:]
Hey, I put some new shoes on,
And suddenly everything is right,
I said, hey, I put some new shoes on and everybody's smiling,
It's so inviting,
Oh, short on money,
But long on time,
Slowly strolling in the sweet sunshine,
And I'm running late,
And I don't need an excuse,
'cause I'm wearing my brand new shoes.

Woke up late one Thursday,
And I'm seeing stars as I'm rubbing my eyes,
And I felt like there were two days missing,
As I focused on the time,
And I made my way to the kitchen,
But I had to stop from the shock of what I found,
A room full of all off my friends dancing round and round,
And I thought hello new shoes,
Bye bye them blues.

[CHORUS]
Hey, I put some new shoes on,
And suddenly everything is right,
I said, hey, I put some new shoes on and everybody's smiling,
It's so inviting,
Oh, short on money,
But long on time,
Slowly strolling in the sweet sunshine,
And I'm running late,
And I don't need an excuse,
'cause I'm wearing my brand new shoes.
Take me wandering through these streets,
Where bright lights and angels meet,
Stone to stone they take me on,
I'm walking to the break of dawn. [x2]

[CHORUS (x2)]
Hey, I put some new shoes on,
And suddenly everything is right,
I said, hey, I put some new shoes on and everybody's smiling,
It's so inviting,
Oh, short on money,
But long on time,
Slowly strolling in the sweet sunshine,
And I'm running late,
And I don't need an excuse,
'cause I'm wearing my brand new shoes.


Hey, I put some new shoes on,
And suddenly everything is right,
I said, hey, I put some new shoes on and everybody's smiling,
It's so inviting,
Oh, short on money,
But long on time,
Slowly strolling in the sweet sunshine,
And I'm running late,
And I don't need an excuse,
'cause I'm wearing my brand new shoes.
Take me wandering through these streets 


NEW LYRICS - MARINA AND THE DIAMONDS - RADIO ACTIVE


Lying on a fake beach, you'll never get a tan,Baby I'm gonna leave you drowning until you reach for my hand
In the night your heart is full and by the morningWell baby I'm the one who left you you're not the one who left me.
When you're around me I'm RadioactiveMy blood is burning Radioactive
I'm turning RadioactiveMy blood is Radioactive
My heart is nuclearLove is all that I fearI'm turning RadioactiveMy blood is Radioactive
Waiting for the nightfallFor my heart to light upOh baby I want you to die forFor you to die for my love
In the night your heart is fullAnd by the morning emptyWell baby, I'm the one who left you, you're not the one who left me.
When you're around me I'm RadioactiveMy blood is burning RadioactiveI'm turning RadioactiveMy blood is Radioactive
My heart is nuclearLove is all that I fearReady to be let down,Now I'm heading for a meltdown.
Tonight I feel like Neon GoldI take one look at you and I grow cold . . . and I grow cold . . and I grow cold
When you're around me I'm RadioactiveMy blood is burning RadioactiveI'm turning RadioactiveMy blood is Radioactive
My heart is nuclearLove is all that I fearReady to be let down, now I'm heading for a meltdown.
My heart is nuclearLove is all that I fear.

Stuart Hall - Encoding and decoding model

Stuart Hall - Encoding and decoding model


1.The media industry tend to focus on three main areas:



- Institution: The people who produce texts and their reasons for it, the endcoders. Factors considered might be the encoders social background, i.e. religion, race etc, and their available budget for the production. These all contribute to the overall media product.

- The Content: The actual content of the media text itself. Exploring the genre, codes and conventions, narrative and representation.

- Audience: The media industry looks at who the audience are, the impact the text may have on them and their reactions to the media text.

2. Those who create media texts are known as encoders. The encoders create meaning and connotations for their text, keeping in mind an assumption of how the text will be understood and how the targeted audience will receive the text.

3. The audience, also referred to as decoders, will all take a meaning out of the text. This may vary from person to person as they try to understand the encoders intended meaning.

4. All signs and symbols are polysemic and thus all media texts are polysemic. Each individual will decode media texts in a different way. Hall suggest there are 4 key ways in which media texts are decoded:


•Dominant reading: the reader fully shares the text’s code and accepts and reproduces the preferred reading.


•Negotiated reading: the reader partly shares the text’s code and broadly accepts the dominant reading, but sometimes resists and modifies it in a way that reflects their own position, experiences, and interests.


•Oppositional reading: the reader is in a social situation that places him or her in direct opposition to the dominant code. The reader understands the dominant reading but does not share the text’s code and rejects the reading, bringing to bear an alternative frame of reference.


•Aberrant reading: the reader is unable to take the meaning that the encoder put into the text. There is a gap (dissonance) between the cultural assumptions of the encoder and the cultural context of the decoder. They just don’t get it.

5.When creating a media text, all encoders often wants their audience to take a dominant reading approach. To ensure their texts are received in such as way by the audience, the encoder may try and make the text less polysemic and not as open to multiple meanings.

6. Encoders will try to speak to their audience in an appropriate way so that they will understand and relate to the text. This is known as the mode of address. Usually the encoders will make assumptions about the decoders knowledge, interests and perception of the world, encoding their texts accordingly.[Take girl's magazines for example.] These are assumptions are cultural and can have an impact on the way the decoder receives the text.

7. The assumed language and points of reference an encoder uses to connect with an assumed target audience is known as the ‘Public Idiom.’