Concept Based Music Video and Textual Analysis

Concept based music videos tend to have no storyline, they are generally a random concept and sometimes tends to not tie in with the band or theme of the song at all.

This is a style of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilise a particular editing or filming technique. It’s not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible and reveal more about the artist. 

Diane Birch - Valentino

This video is a concept music video based around a projector and the different life within. The camera is constantly in the same position although normally this would not make an interesting music video in the case it does, they don't need a range of shots to make this video unique and stand out because it does it on it's own. The lighting is enhanced but at the same is still very natural and doesn't make the music video seem too staged and set up. The use of mise en scene within this video is very important though, they use of costume is very important. The factor of her starting in a red coast and ending back in the red coat at the end of the video is important because it creates the image that it was in fact an imaginary world and its not real. Also clothing plays an important part as she goes into the screen she changes clothing from outdoor clothing to instantly taking her coat of which shows a great transition when editing. Another important part is the props used - they clearly have the set in which everything is in it but when they put the projector up the set stays the same just making it a real life imagination. They props of the frames plays an important as well as the keyboard - one minute she will be on the outside of the screen holding an imaginary object but when she enters the imaginary world it comes to life when she is holding the keyboard. The frame also plays an important part as when she holds it she appears to be an ultra ego - the villain. The grammar phone initially starts the music although it actually wouldn't be playing through it, this makes the video seem more life like within with objects that are used. 


Through the editing stage they have added words which appear over the screen as well as drawing which creates the aspect that it is constructed. They also match the lyrics to what she is doing or they will plainly just write them on the screen. for example 'throwing daisies in the air' they draw cartoon daises then pretends to throw they. Another one is 'My tears don't show' this is written on the screen as she says it.


I like the idea of using the green screen within the frame and making another face over the top of my characters face making the video fun and different.