My Target Audience

My target audience is around the age of 15 to 22 however you will always find a few anomalies where people older than 22 will like the artist so therefore I can't make my music video too limited to its appeal. I have made a target audience poster in which I believe whom my target audience are and what they would be interested in and are people in which my product would be aimed at.

This is the overall look of my target audience I have include several picture of many things that my audience would like and do. 

I have included pictures of friendship groups that are likely to be fans together and go to gigs and concerts together to see artists. There are also a few pictures of Paolo Nutini himself that features him at festivals in which my target audience would be likely to see him there. 

I have also included pictures of another band 'Two Door Cinema Club' which they are likely to be into.

I have included pictures taken from films like Harry Potter which where around in the time of my audience's generation when growing up. This would be a popular film for them to see and they would have likely seen all Harry Potter films. 

There are also pictures of Ian Somerhalder featuring in TV series like Lost and The Vampire Diaries in which I think my audience would watch so therefore I included a character that they would like.

I have also included some popular art which I think my audience would enjoy. They are different pieces of art that they are likely to buy and hang on their walls.

I think my audience would be up to date with technology therefore I felt it necessary to include some of the latest gadgets for example touch screen phones and new laptops. 

I have also featured characters from inbetweeners as I feel that my audience would be in the hit TV shows and this show is really aimed at their age as it features characters of their age and scenarios that teenagers would often be in. It is a comedy so therefore it appeals to the fun side of my audience.

I could also imagine my audience to not only be into music and listen to it but I feel they are more likely to create music themselves and therefore I have included guitars so show that they can make their own music although they may be influenced by Paolo Nutini.

I thought that my audience would be fashion orientated so therefore I found it necessary that I used recent fashion trends and fashion icons for example the Olsen twins, Beyonce and Rihanna that our audience would be interested in, admire and inspire to be. They may also like the artists music themselves.