One Shot Music Video.

A "one-shot" is any music video which consists of action, continuous in time and space, from the perspective of a single camera— a single long take. In order to be able to make one shot videos several special techniques are used. Most commonly the stage props which are not currently caught on cameras are changed during the shot.

The Black Keys - Lonely Boy

This idea is very simple it is a camera placed in one location with one man in the shot with one song as he dances to it continuously, whilst miming to the lyrics. I first thought it would be a boring video and that I wouldn't like it at all however with the upbeat song and this man's 'moves' it proves to be affective gaining attention and makes you want to finish watching the video which proves it's over 5 million views on youtube when it hasn't even been out for that long.

It is a concept based music video that attracts you simply because you would know that band and you want to keep up to date with the latest videos and music out there. 

Looking at Goodwin's 7 there is clear use of intertextuality. This video seems like a parody making several references to other medias and paying tribute but also at the same time having fun. The dancer included links from John Travolta from Saturday Night Fever and Pulp Fiction, the Carlton Banks dance from The Fresh Prince and a little bit of Michael Jackson

Bruno Mars - The Lazy Song

The initial music video features Poreotics (an all male american dance crew) disguised as chimps. The whole video is one continuous and uninterrupted shot of Mars singing in a bedroom and the chimps dancing, goofing off and mimicking to the song's lyrics. Philip Lawrence makes an appearance, uttering the line "Oh my God, this is great" before being driven off by the chimps; he later reappears in the end. 

This video is a concept video it is shot in one location with Bruno Mars and the fellow chimps dancing around the room interacting with each other and props within the scene. 

Applying Goodwin's 7 to this video would mean that this video is conforming to showing of the artist. He appears in the video all of the time having his face pictured and being the only one pictured as the others are disguised in masks therefore just showing his face and promoting him as the artist.

Importance Of Music Video.

Why have music videos?

o   To promote the star.

o   To win awards.

o   To send a message.

o   To create hype around the arist or a new album.

o   To put a voice to the person.

o   Make money – Commercialisation, Product Placement.

o   To make the song more visual.

o   Explosure.

o   Viral Marketing.

The purpose of music videos...

o   Promotes the single amd, normally, an album.

o   Sets the ‘meanings’ of a song by the use of images.

o   Creates, adapts or feeds into ‘Star Image’.

Elements Of Music Video:

o   Performance

o   Narrative

o   Concept

-          Thematic

-          Symbolic

Spike Jonze.

Music Video Inspiration.

The Black keys have a contious streak of hilarious videos. Their videos are innovative with new ideas which escape the boudries of convential  music videos, especially with their Howlin' For You video.

 "Howlin' For You"



The Black Keys' latest video, for "Howlin' For You," is such a perfect parody of a movie trailer that you may actually forget you're not watching a preview. I like that it is different to any other music video I have seen, its gets a cineomatic makeover which makes it truely original. It breaks the typical conventions for any music video making it into a paraody in the form of a movie trailer and to the unexpected eye that what it infact is until the band memembers make an entrance at the end. The reason why I love this video is that they do not take themselves to seriously, they make fun of their video. When considering what music video I would like to make I will consider in turning my music video into a movie trailer as this will break the conventions and make a new style of music video for the next generation.

"Tighten Up"

I love this music video because what is essentially a simple idea for a music video they have made it fun and one of my favourites. In my own work I like the idea of using a younger character to represent the character in their earlier years. However I know this will be hard taking into account I will have to find an actor to play the part.

Goodwin's Theory.

Goodwin's Theory

The artist may develop motifs or iconography that recur across their work (a visual style)

Ok Go

                                                                  

This Too Shall Pass - Ok Go

Released - January 17, 2010

Record Label - EMI

Genre - Alternative Rock, Power Pop

Here It Goes Again - Ok Go

 

Released - September 25, 2006

Record Label - Capitol 

Genre - Alternative Rock, Power Pop

I choose these songs and the band because they have developed a visual style and created an identity for their band. The band, Ok Go has come to considerable fame for their creative but low budget   music videos. They use complex routines which  are often done with one or two takes and get them noticed and  use viral sites like youtube to achieve this. Their video's are innovative which differentiate themselves in the market making them stand of from the crowd.  

Iconic Music Videos

I Love Rock 'n' Roll Time Line

I was thinking about which music video I would use and was researching the internet for quite some time. Then I came across 'I Love Rock N Roll' and thought it has been covered several times which all differ greatly. I found it fascinating that one song could be portrayed very differently by creating a music video. By looking at one song that has been covered over time it allows me to focus on the images and how music videos have changed over time and what has become important in the music video sector. This is why I thought this music video was ground breaking because it started of development from the 1970's till this present day and the new versions each time begin to rely on the audiences enjoying watching the video and seeing the artist apposed just listening on the radio. 


1975 - Arrows

In 1975 this song was originally recorded and released by the 'Arrows'. I liked the simplicity of the video actually focusing on the music with what looked like live recordings on stage and actually focused mostly on the music with instrument images. However the video did adventure out into the streets of London showing the roots of the band which I felt was ground breaking to this video because it the audience can relate to the band members.    




1981 - Joan Jett

6 Years later in 1981 the song was made famous by Joan Jett. Jett re-recorded the song after she saw the Arrows perform "I Love Rock 'n' Roll" on their weekly television series Arrows when she was touring England with The Runaways in 1976. The video I feel made the song famous because it told a story and shows the audience a relationship between lyrics and visuals whilst still remaining with genre conventions of rock being gritty. 



2002 - Britney Spears

The music video for "I Love Rock 'n' Roll" features Britney in a tight-fitting leather getup. Straightforward, it features Spears jamming in a large red room, complete with her own band, a stack of speakers, and flashing lights. She crawls along on the floor, and plays air guitar before smashing the speakers with a real guitar. This is where I feel there has been significant change from Arrows showing us the band and being about the music and Joan Jett's music video being about telling a story while being connected to the music, Britney takes the song to a point where music videos became about the way you look rather than the music.



2010 - Alex Gaudino & Jason Rooney

This version of I Love Rock N Roll completely relies on the way the girls look in the video to entice people to watch instead of listen. The music video here is entirely based on looks with females that have nothing to do with the actual song. Videos like this have really killed radio and defeats the object of music. 



http://en.wikipedia.org/wiki/I_Love_Rock_'n'_Roll

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