Goodwin's Theory.

Goodwin's Theory

The artist may develop motifs or iconography that recur across their work (a visual style)

Ok Go

                                                                  

This Too Shall Pass - Ok Go

Released - January 17, 2010

Record Label - EMI

Genre - Alternative Rock, Power Pop

Here It Goes Again - Ok Go

 

Released - September 25, 2006

Record Label - Capitol 

Genre - Alternative Rock, Power Pop

I choose these songs and the band because they have developed a visual style and created an identity for their band. The band, Ok Go has come to considerable fame for their creative but low budget   music videos. They use complex routines which  are often done with one or two takes and get them noticed and  use viral sites like youtube to achieve this. Their video's are innovative which differentiate themselves in the market making them stand of from the crowd.