The Label

The Labels


The Majors - They are dominant in the market.


Advantages 

• Well financed - better production, distribution, marketing and talent acquisition.
• Can offer artists stability, prestige, advances, top production resources.

The Independents - They lack the ability of major distributions.


Advantages

• More Creative - they aim to find more new talent, use creative tactics for marketing, build better brand loyalty. 
• Speed - They do not have to undertake a long approval process, so therefore they can faster than the major labels in releasing. 
• They can understand the artist and trends faster.
• Better Regional Connections.

Sub-labels and imprints - They are separate companies or division owned. They create music for a niche and are distributed by the major labels.


Specialty Labels - They form non traditional distribution, focus on non main stream. 


Paolo Nutini was scouted by Atlantic records at the age of 19. 


Atlantic records quoted

"Born and raised in Paisley, Scotland, Paolo Nutini, is a 19-year-old singer/songwriter who has been blessed with a soulful, passionate voice and the natural gift of being able to tell a story in a song. Nutini has absorbed the soul of the great American R&B singers and channeled it into something original, captivating, and dynamic."

Paolo's first Atlantic release, an EP entitled "LIVE SESSIONS," is an intimate introduction to this compelling new artist via performances captured at a series of small venues in London. Songs such as "Jenny Don't Be Hasty" and the anthemic "These Streets" reveal Nutini to be an artist who knows an awful lot about the vicissitudes of life and love, with a unique gift for expressing the attitudes and experiences of someone both of his age and well beyond it.

However looking at my survey I have discovered he is mainly an unheard talent so therefore with an interesting music video he would be able to raise his profile. This is why I will look into making a music video that is both visually interesting as well as the narrative being captivating. 

Atlantic Records 

Atlantic Records is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz Over its first 20 years of operation. Atlantic earned a reputation as one of the most important American independent recording labels. So therefore I think that it is fitting with an artist like Paolo Nutini that he is with a record label that is independent label that can understand the artist and the genre that he sings. As Atlantic Records is mainly based around the blues and rock and roll they can therefore give him time and effort into making him well known.